SiteBulb Audit Breakdown

H1 tag is missing

If this happens on a Global scale, that means all global non-library pages might have an error in the coding. If its a page by page scale, check to make sure there is no coding issues with the Page Name in the Page Settings.

H1 tag is empty

Make sure the Page Name in the Page Settings is filled out appropriately.
Premade H1 Tags are available HERE

H1 length too short

Must fit H1 SEO Requirements.
Premade H1s are available HERE

Multiple H1 tags

Go into the page content and make any H1's that are coded out into H2's or H3's. Or you can remove them if they are duplicate content of the H1 above it by the header.

Meta description is empty

Description value in the Page Settings is empty.
Premade Meta Descriptions are available HERE

Meta description is missing

This issue is most likely a coding error in the Description value on the Page Settings. Check the Description tag to make sure there are no coding errors, like wrong }, > or ].

Meta description length too short

Must fit Meta Description SEO Requirements.
Premade Meta Descriptions are available HERE

Title tag is empty

Title value in the Page Settings is empty.
Premade Titles are available HERE

Title tag is missing

This issue is most likely a coding error in the Title value on the Page Settings. Check the Title tag to make sure there are no coding errors, like wrong }, > or ].

Title tag length too short

Must fit Title SEO Requirements.
Premade Titles are available HERE

Title and meta description are the same

The Title Description content are duplicated. Go in a change one or both to correct content.
Premade Titles are available HERE | Premade Meta Descriptions are available HERE

URLs with duplicate h1s

The highlighted page shares an H1 with another page on the site. This can be a sign that two pages are duplicates and one can be deleted. Ignore Nearby Now pages.

URLs with duplicate meta descriptions

The highlighted page shares a meta description with another page on the site. This can be a sign that two pages are duplicates and one can be deleted. Ignore Nearby Now pages.

URLs with duplicate page titles

The highlighted page shares a title with another page on the site. This can be a sign that two pages are duplicates and one can be deleted. Ignore Nearby Now pages.

URLs with duplicate title and meta descriptions

Both titles and metas are shared between pages. This is the strongest sign that a page has been mistakenly duplicated.

URLs with similar content

The crawler examines the content on the page for a high degree of similarity to another. If flagged, make sure both pages are needed.

URLs with duplicate content

This page shares a large amount of exact match content with another page on the site. Are both necessary? Is it just boiler plate content?

Font size is too small for mobile devices

All text on the website needs to have a minimum of 1rem or 12pt font. The Only exception is the fine print on a coupon can go as low as .8rem or 10pt.

Has a link with an empty href attribute

There is an anchor tag (a href="") that is empty and either needs to be removed or have a link inserted.

Tap targets are too small and close

Buttons or linked targets need to be at least 48px apart from each other. This might mean adding padding or margins to the objects that are too close.

Contains a broken tag

This issue is usually broken HTML. Make sure all tags are closed, and quotes are matching.

Content does not size correctly to viewport

Content is falling off the screen on mobile or tablet devices. This is usually an error in the coding, maybe not endng a div tag. Find the offscreen content and make sure its viewable on all screensizes.

Defer offscreen images (Lazy Loading)

Iamges are missing the loading="lazy" attribute. This is only added to images below the top section/what is first loaded.

Elements must have sufficient color contrast

This is to check for subpages to make sure we don't have white text on white background, or something similar. If the report is pulling color issues with design, make a comment to PBD that it will need to be addressed to Graphics Dept.

Images with missing alt text

Images on the page are missing or have empty alt tags.
Premade Alt Tags are available HERE

Broken internal URLs

Check for 404's. This might be an issue with a redirect, so always check it on their main domain, not the temp site.

Duplicate URLs (technical duplicates)

Two URLs are pointing to the same place and will create a redirect error loop.

Internal redirected URLs

The internal link you clicked on redirects to a friendly url page. Replace the link with the friendly URL not webapp/p/000.

External redirected URLs

The external link you clicked on goes to a 404 or redirects to a different page. Replace the link with the resolving URL.

Properly size images
Serve images in next gen formats (img comp)
Add dimensions to images

Sort the Image_Optimization spreadsheet by number of images on the page. If there are several pages with 1 image, this is a good indication that it is a global image in the header or footer. If this is the case, check the images in the header and footer to ensure that the images have been optimized with the aspect ratio, and declared dimension (This can be width OR height), either inline or in a class. Pages with multiple images on the page that need to be optimized, please follow the instructions found HERE for a walkthrough. Make sure it still looks good in desktop, tablet and mobile. Comment in the audit ticket if the image optimization is in the sass.
Images not SVG or WebP can use a '&width=xxx' at the end of the src to compress the image