SEO Rules:
- Max of 60 Characters
- Keywords but not stuffed
- Keywords closer to the beginning of your title tag may have more impact on search rankings.
- Do not repeat keywords
- Avoid ALL CAPS
- Use Brand Name at the end of the title
- Does not require sentence structure
Examples & References:
Make every page is unique:
[Product Name] - [Product Category] | [Brand Name]
Avoid titles like:
Brand Name | Major Product Category - Minor Product Category - Name of Product
References:
https://searchengineland.com/nine-best-practices-for-optimized-title-tags-111979
https://moz.com/learn/seo/title-tag
https://ahrefs.com/blog/title-tag-seo/
https://www.spyfu.com/blog/seo-title-tag-optimization/